E‑commerce uplift
Sustainable apparel brand repositioned digitally
Where things felt stuck
Credible products trapped inside a brittle theme—visitors bounced before feeling fabric stories.
What we shaped together
Narrative-driven PDPs, restrained motion, reassurance modules near cart, calibrated performance budgeting.
What shifted
Conversion rate
+340%
0.8%→3.5%
Average basket
+28%
$45→$58
“The experience finally feels as intentional offline as online—we saw payback emotionally and financially sooner than hoped.”